Mood Board

This is my mood board that I created to help with the production of my newspaper.
I habe included titles like the facbook, msn and myspace logos because this is a reminder to me that I want to make the title of my newspaper simple but recognisable the way these logos are to their audience. Facebook, myspace and msn are also examples of social networks people would use in there spare time so I want to take ideas from these networks.
I have included images of Everton and Liverpool football club as a reminder to include sport on my front page and as a representive for fans of both teams from the city.
The colour wheel will help me to decide which colours are complimentary to each other and which shouldn't be used together.

Drafted Ideas

This was a design for my newspaper front cover which I drafted on publisher.
I have come to the conclusion that the title "Liverbeat" has more reference to a music magazine than a newspaper so I will be moving away from using this title. The main headline and first stance look effective as they are in big, bold Arial lettering and catch the attention of the audience.
I came to the conclusion that using a main story on the front page along with another side story would be effective rather than bombarding my audience with stories. This gives my audience a variety to read but doesn't overwhelm them with which story to go to first.
The story I have used will not be used in my newspaper as it is a national based story and my newspaper is local. I used this particular story with the picture to get an idea of how the layout of my front page would look.

Newspaper Titles

I want to challenge the codes and conventions of a plain newspaper title and make mine look more appealing to the reader.
I have come up with some ideas shown below.

The LiverBeat

Because this title refers to the Beatles I came up with ideas of a music symbol title and other titles to look more retro because of the time the Beatles were first launched.


The LiverStop

I want to go with the theme of Liverpool in the 80s so I have again chosen simple but retro designs for this title.


The Record

I wanted this title to be bolder and bigger because I am referring it to Liverpool being a historical city.



The Liverpool Breeze

Again I wanted to keep the design simple but more chilled out and relaxing to look at.

I feel that the audience will appreciate a different style of font in comparison to traditional fonts used on newspapers and I hope to make it interesting enough that the audience views it before other newspapers.

Analysing Newspapers

These are two examples of two local newspapers that I analysed. They are both from the same newspaper, The Liverpool Echo and are therefore very similar. I have chosen the Liverpool as my main newspaper to analyse as it is the most popular newspaper from my are.

I can see that the title is positioned in the top left hand corner along with the price and date and e-mail address.
This is a code and convention that im going to conform to because it is found with the majority of newspapers whether tabloid, local or national. Both have a main headline and this is recognisable through the big bold font however the newspaper on the left doesn't have a first stance like the one on the right. I will be using a first stance for my newspaper.

Both have other insert stories positioned above the main story. These stories vary in genre and this is important for a newspaper, to have variety. The genres include crime, sport, music and politics.

It is also noticeable that both of these newspapers have adverts at the bottom of their newspapers and this seems to be a code and convention with most local newspapers I have looked at but I am going to challenge this code and convention by not having adverts on my front cover.

Both newspapers also include a byline, which gives the name and sometimes the position of the writer for that particular story and I will also be doing this for my newspaper.

I will be taking ideas from my main newspaper I am analysing (Liverpool Echo) but add my own ideas to make my newspaper original.

Broadcasters Audience Researchers Board (BARB)

BARB is the primary provider of television audience measurement in the UK. It covers all the channels across terrestrial, satellite and cable platforms in both analogue and digital.

BARB is a non profit making company and therefore is funded by the industries that it supports including;
BBC
ITV
Channel 4
Five
BskyB
IPA (Institute of Practitioners in advertising)

This information was researched from the BARB website.
http://www.barb.co.uk/index/index

Although the Broadcasters Audience Researchers Board (BARB) is aimed at television its channels (BBC, ITV, Channel 4, Five) all contain news which will be useful in reference to my newspaper work.

National Readership Survey (NRS)

Who are they?
The National Readership Survey provides estimates of the readership of Britain's major newspapers and consumer magazines. This shows the size and nature of the audiences that these newspapers are able to achieve.
The survey covers 300 newspapers, newspaper supplements and magazines.

What do they do?
The primary purpose is to provide reliable estimates for national newspapers and major customer magazines.
They interview a large sample of 36'000 adults from the age of 15 and above. These interviews are conducted face to face in the homes of these people and the average interview lasts around 27 minutes.


Contact information: National Readership Surveys Ltd
40 Parker Street
London
WC2B 5PQ
Tel: 020 7242 8111
Fax: 020 7242 8303 info@nrs.co.uk

This information was researched from the National Readership Survey
http://www.nrs.co.uk/index.html

Planning

Above are examples of the newspaper planning I drew out on paper before putting them onto a computer.



This was the first design idea I came up with for my newspaper front cover. I have chosen to make the main image this size because it will draw the audience to my newspaper. I have also found from researching that many newspapers opt to use a lot of the front cover for the main image and headline and this again is to attract the attention of the reader.

I will aim to make the title of my newspaper half blue and half red because as it is aimed at my local city Liverpool, I want it to attract both sets of supporters of Everton and Liverpool rather than it being dominated by one colour. I will put a small amount of adverts of around 1 or 2 because my newspaper isn't free so will not need to include many advertisements.
I will also introduce a side story and this story will be of a different genre to my main story because although it is only two stories on the front cover I want to add variety to my newspaper.
The title of my newspaper, the date and price and e-mail address for my newspaper will all be printed traditionally at the top of the page following the style of all other newspapers.

The next design I came up with was this,


In this particular front cover I will not be introducing any adverts because I will be using them on my second page. The title will remain blue and red and will stay at the top of the page along with the date, price and e-mail.
This time my side story will be a lot bigger. On my first design I left space for it to begin and it would continue onto page 2, where as this side story will be in full on the front page.
I will be dominating my front page mainly with the main image and headline because I want to attract my audience straight away and seeing the headline in big bold lettering and the image to match it will help me do this.

I will be using a first stance in both of these designs because I feel it is important to provide the audience with more information on the story rather than just the headline.




Examples of images I may use are,

This image will more likely be used on page two as a small side story. For example "Why is this local boy getting all the attention?"

Newspaper name Ideas
LiverStop- This is because one of the main attractions of the city of Liverpool is the Liver buildings, a place where a lot of people stop and look at. This symbol has also been produced as the team badge for Liverpool FC and is recognisable to the people of Liverpool.

The Liverpool Breeze- This is because I want to represent the city as a relxaed and pleasant area to live in or visit.

The Record- This is because Liverpool is a historical city so this paper may be looked upon in future as holding key events.

The LiverBeat- This references both Liverpool as a city and one of the most successful things to come out of Liverpool, The Beatles.