Wednesday, November 18, 2009
Broadcasters Audience Researchers Board (BARB)
BARB is the primary provider of television audience measurement in the UK. It covers all the channels across terrestrial, satellite and cable platforms in both analogue and digital.
BARB is a non profit making company and therefore is funded by the industries that it supports including;
BBC
ITV
Channel 4
Five
BskyB
IPA (Institute of Practitioners in advertising)
This information was researched from the BARB website.
http://www.barb.co.uk/index/index
Although the Broadcasters Audience Researchers Board (BARB) is aimed at television its channels (BBC, ITV, Channel 4, Five) all contain news which will be useful in reference to my newspaper work.
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