Who are they?
The National Readership Survey provides estimates of the readership of Britain's major newspapers and consumer magazines. This shows the size and nature of the audiences that these newspapers are able to achieve.
The survey covers 300 newspapers, newspaper supplements and magazines.
What do they do?
The primary purpose is to provide reliable estimates for national newspapers and major customer magazines.
They interview a large sample of 36'000 adults from the age of 15 and above. These interviews are conducted face to face in the homes of these people and the average interview lasts around 27 minutes.
Contact information: National Readership Surveys Ltd
40 Parker Street
London
WC2B 5PQ
Tel: 020 7242 8111
Fax: 020 7242 8303 info@nrs.co.uk
This information was researched from the National Readership Survey
http://www.nrs.co.uk/index.html
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