Target audience

A target audience is the primary group of people that a media product is aimed at appealing to.



The target audience for my newspaper is going to be age 24-30, both male and female. As this is the target audience for my production I will be aiming to use ideas from music magazines such as 'Q' because my age group are also likely to read these sorts of magazines.



This will involve me going against some of the typical codes and conventions of newspapers and although my newspaper is a local one I want to make it look more interesting for the reader by using these ideas from magazines.

I have also chosen this age range as my specific target audience because I feel people below 24 are less likely to be interested in reading a newspaper. Although this is my target audience I will still aim to include elements that will involve age groups above and below this age range.
I will appeal to my target audience by using contemporary stories and making them interesting. I will also use relevant stories that are local to the area of Liverpool because using stories for other regions would be more suited to a national newspaper.