Research

I will be undertaking several types of research for the production of my product including;

• Primary



• Secondary



• Qualitative



• Quantitative

Primary research will include me producing and distributing a questionnaire and then from the results of this questionnaire putting together a focus group where I will discover what people like about local newspapers and what sort of ideas I should avoid. It will also mean having to purchase newspapers to analyse and e-mailing editors from local Liverpool newspapers.

Secondary research will involve me looking at newspapers online and finding out the sort of stories that are published and how the newspapers are laid out. This is secondary research because it is work I am taking from another source.

Quantitative researching is used to measure what people think so this will be useful for me as I will be able to measure what people's opinions are to local newspapers.

Qualitative researching is finding out why and this will be very useful to me because it will provide me with reasons why the audience like or dislike an idea.

I will also be looking into market research will allow me to see what people want, what they feel is missing in the market.

I will be looking into two industries

• National Readership Survey (NRS)
• Broadcasters Audience Researchers Board (BARB)

This will give me an indication on the figures of how many people read certain newspapers.

For my target audience i will be looking at the

• age of my audience (16-24 25-40 40-60)
• gender (male or female)
• social class (working, middle or upper)
• Culture and Ethnicity

I will also be answering the following questions;

1. Is my product financially viable?
2. Do I have the necessary skills to produce this product?
3. Do I have the right equipment and technology?
4. Have I got enough time to produce my product?