I produced a questionnaire for my newspaper and below are the results of the first 10 questionnaires I gathered feedback from.
Type of News
The highest type of news was Entertainment which received 9 out of 10, the number of people interested in this type of news.
The rest were as followed;
Entertainment 9
Sports 6
Fun 5
Politics 3
Economic 3
Art 2
Industrial 1
History 1
Religious 0
Science 0
From this collated data I can see that the most enjoyed type of news is Entertainment and the least interesting are Religious and Science.
Do you prefer local or national newspapers?
This shows that from the 10 questionnaires 60% of people prefer national newspapers over local ones with 40% preferring the local newspapers. This could be seen as a good issue for me because if more people prefer the national to the local it means I will have to look at why this is and try and improve on it.
I was also able to work out that the average price from my 10 questionnaires that people would be willing to pay would be 40p.
20p 30p 30p 40p 40p 40p 40p 50p 50p 60p = £4 divided by number of people (10)
Average price = 40p
What do you like about newspapers?
I can see that the main thing people like is the content, what actually goes into the newspaper and the least liked thing was the language so I could make the language I use more informal and friendly towards the reader, hopefully getting them involved for example, an emotional story would appeal to their emotional side.
I wanted to see if a new local newspaper, if brought onto the market would appeal to the public.
I can see from this data that more than half of the first set of feed backs (6 people) would be willing to purchase a new local newspaper if it were to come onto the market, with the other 4 being unsure. This is good for me because none of the questionnaire feed backs said they wouldn't be willing to buy one if it was to appear on the market.
I also wanted to find out whether people preferred the online version to the print based version.
I can see that there is a massive difference here, with 90% (9 people) preffered the print based newspaper to the online version ( 1 person, 10%). I find this to be useful because if more people were to prefer the online version then I would have to look into why this is,
Is it more accesible?
What is different about it?
Are the stories different or more detailed online than the printed versions?
And finally I asked what people thought their local newspapers were lacking and the responses I recieved were;
More gossip
More entertainment
Agony Aunt
Better layout
More interesting stories
Less adverts
Others believe that the newspapers lack in variety.
Thursday, October 1, 2009
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